This award recognises excellence in digital innovation, with the winner delivering a win-win solution for insurers and their clients

Winner: Howden TMEA (Turkey) for Smartie Health

In a year when the conference is focussed on the customer, this application is the best example of how technology can be successfully deployed to offer added value to the client.

It offers a win-win solution by providing better access for customers to convenient, fairly priced medical facilities while also lowering the cost for their employer and insurers.

The software is proven for the market, having been rolled out to 200 firms in Turkey and with plans to launch in UAE. That the winner is a broking business building its own e-platform deserves special mention.