David Howells takes on senior executive officer role at the broker’s DIFC office, as Tony Saada moves to chair position.
Price Forbes has appointed David Howells as senior executive officer (SEO) for its Dubai office, subject to regulatory approval from the Dubai Financial Services Authority.
Howells (pictured) joins from Roanoke International Brokers in the Middle East and North Africa (MENA) region, where he held the same title.
He previously served in various roles at Besso Re, MENA, including managing director and senior executive officer.
He brings a deep understanding of the Middle East insurance market and significant leadership experience, which Price Forbes said would support its regional growth ambitions.
Tony Saada, who has served as SEO since 2023, will become chairman of Price Forbes Dubai.
Sarah Horler, deputy chief executive at Price Forbes, said: “With considerable executive and board-level experience, David will be a tremendous asset to Price Forbes, working with our global business units to bring innovative solutions to our regional clients and leverage our global market position.”
“He joins at an exciting time for growth, with the continued advancement of mandatory insurance initiatives across the region, and I am delighted to welcome him to Price Forbes.”
Horler added: “I’d like to take this opportunity to thank Tony for his hard work and dedication during his tenure as SEO.”
“He has been instrumental in the evolution of our business in the region, and we’re delighted he is staying with us in his new role as chair.”
Howells said: “Joining Price Forbes presents the opportunity to be part of a leading organisation with a dynamic growth strategy, a strong market presence and international reach.”
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