Insurance sector is in ‘a digital arms race’ – Salesforce

digital race

The industry needs to get better at using data for cross-selling and upselling opportunities, according to expert panel

The insurance sector is currently competing in a “digital arms race”, as firms look to better use data to switch from a “policy-centric” approach to being “customer-centric”, said Benjamin Turner, strategic account director at Salesforce.

Read more…

If you are already registered, please sign in here

Register now for unlimited access

Register for unlimited access

For continued access to free content on the website please take a few moments to register, or sign in if you have already registered.

  • Keep up to date with the latest industry news
  • Sign up to enewsletters
  • Create a profile and post comments on stories