Marsh today announced the appointment of Phil Hobson as Affinity Leader, International Division. Effective 1 January 2021, Mr Hobson will join the International Executive Committee and report to Flavio Piccolomini, President of Marsh’s International Division. He will relocate from Hong Kong to London next year.

Marsh’s affinity business provides insurance solutions that are aligned to clients’ brands, cultures, and values and are tailored to customer, member, and/or franchisees’ interests. These solutions are designed for clients to enhance relationships, create additional value, and foster greater loyalty.

In this newly created role, Mr Hobson will oversee the development of Marsh’s affinity business across the International Division, comprising Africa, Asia, Continental Europe, Latin America & the Caribbean, Middle East and North Africa, Pacific, and the UK & Ireland. He will also work closely with Marsh’s global digital group in the development of new platform solutions, as well as the deployment of Bluestream tm, Marsh’s cloud-based digital broker platform for the affinity market.

Mr Hobson joined Marsh in 1996 and has served in a variety of leadership roles, most recently as Commercial & Consumer Leader for Asia. He brings more than 34 years of industry expertise to the role and has extensive experience in leading teams across the Pacific and Asia.

Commenting on the appointment, Mr Piccolomini said: “Our clients increasingly view insurance not only as a way to manage risk, but also as an opportunity to grow their top line, create value for their own clients, and engage their key stakeholders. Phil has an enviable track record in creating tangible value for affinity clients across multiple geographies, from unlocking additional revenue streams to driving greater engagement among affinity group members.”

Mr Hobson added: “Affinity insurance solutions are increasingly a key differentiator in winning new business and sustaining long term customer loyalty for many organisations, especially those in the automotive, device, sharing economy, associations, sports and technology sectors. I look forward to developing Marsh’s market-leading proposition across the International Division, and assisting our clients in creating new affinity experiences that align to their brand, culture, and values.”