This award recognises excellence in innovation and is awarded to a company that has intelligently leveraged its relationships with distribution partners

Winner: Democrance for mobile micro-insurance

A new customer audience can be nurtured by providing them products via mobile technology, and Democrance has successfully achieved this by working intelligently with its distribution partners.

Its innovative partnership with Axa Gulf to provide life and disability insurance to migrant workers in UAE is built upon ease of access delivery that strips out many of the frictional industry costs.

As an illustration of this firm’s ambition, it has also built a similar offering with a life assurer and cell phone operator in Cambodia.