The US and international broker said it will bring all its operations under the same brand.

Acrisure has announced a rebranding exercise to centralise its offerings under a new ‘total client view’.

The US broker said in a statement on its website that it was looking to begin rolling out the new branding within the next thirty days.

It also said that the all the leaders of these new platforms will be given the title ‘managing partner’ and will report to Grahame Millwater, the company’s new chief revenue officer, and Sozon Vatikiotis, its current COO and chief administrative officer.

Millwater has been with the firm for nearly five years, joining from rival broker Beach & Associates initially as president of Acrisure International, before succeeding to the role of president of Acrisure Global Insurance in August 2021.

Greg Williams, co-founder, chairman, and CEO of Acrisure, said: “Today marks the next phase in Acrisure’s story.

“From a standing start, we have built a global Fintech company that operates the fastest growing insurance broker in industry history, is the largest independent Title broker in America, has expertise in Mortgage origination and delivers a full spectrum of cyber security solutions.”

He added: “This product and service offering is just the beginning as we’re highly intentional about meeting the full needs of our clients. Given our track record for profitable growth, and the recent investments in Acrisure’s brand, the time is right to increasingly operate under the Acrisure flag and, relatedly, organise to meet the vast needs of our clients!”

Acrisure Re, the firm’s reinsurance broker, will continue to maintain its own branding. It has not yet been announced who the new managing partners will be.

 Last week the firm announced it intends to acquire the Portuguese insurance brokerage Universalis.

This followed news in March that the firm was launching a new central European subsidiary, Acrisure Deutschland to cover the German, Austrian, and Swiss markets.

It was said then that Mathias Pahl would serve as president and head of those markets, would be based in Munich and report to Jason Howard, president of Acrisure International and chairman of Acrisure Re.